The provision of health services in the public sector has traditionally been driven from a treatment-based approach - you present yourself to your GP, hospital or healthcare practitioner who is hopefully able to diagnose your condition and provide a cure.

Overall population growth, coupled with the fact we are living longer, means more and more pressure is being put on the clinical services that are provided as part of the NHS. In addition, a growing number of people are realising the long-term benefits of adopting a healthier lifestyle and choosing to take active responsibility for their own health and well-being.

Healthy living initiatives exist all around the country to help people to help themselves. The more people we can motivate to make positive decisions about their health, the more illnesses, such as heart disease and diabetes, we will be able to prevent, and ultimately people's quality of life will improve.